About us

Shakadabra is an experience marketplace founded in Palermo on 7 November 2024 by Gianluca Di Giorgio. The office is at Via Velasquez 19; the company is an innovative startup registered with the Companies Register of Palermo ed Enna.

The idea is a single one: here, bookings are not decided by ads, they are decided by the videos of people who have already been there. Every experience (a sailing trip, a pizza oven, an ice wall, a ceramics workshop) lives in the feed through video reviews of up to 30 seconds, filmed by people who actually booked and lived it. You watch, you choose, you book in three taps, you pay through Stripe.

And whoever films the video earns. The Earn from Review program pays the author a commission of 3% to 5% on every booking generated by their video, for the entire life of the content. We call it the review economy: word of mouth stops being free.

Today the feed covers experiences in Italy, Portugal, France, the USA and Spain, with 740 verified providers and 1238 published experiences. Hotels, restaurants and car rentals take part too: a QR code in their rooms, on their tables or in their cars brings their guests to the feed, and every booking earns them a share.

The logo is a hand making the shaka, the surfers' sign that everything is fine. We take the claim literally: Experience itself is life.

Shakadabra S.r.l., Tax Code and VAT 07262490829. Write to us: [email protected].